Our values

We started Naked Accounting because we wanted to make a difference to small and medium-sized businesses like yours.

When we began, we wrote down a set of guidelines for the kind of business we wanted to be.

Today, we’re still following those core values!

Transparent

Transparency sits at the very centre of all that we do, from our pricing to the way that we deliver our advice. Nothing is hidden from you, so you can make better decisions throughout your personal and business endeavours.

Innovative

Our services and advice are supported by the latest cloud technology to give you a better understanding of your business, while also delivering greater efficiency to our own practice.

Agile

We’re flexible and modern, so we can quickly adapt to the changing needs of our clients, tax changes plus the wider economy and markets.

Bold

We are bound by the high standards of our profession but we’re not afraid to be adventurous.

Creative

Just like many of our clients, we’re constantly looking at new and creative ways to deliver higher-quality services and advice by exploring pragmatic solutions.

Client-centred

We do everything to ensure that you can achieve your ambitions by delivering clear, easy-to-follow advice, based on robust compliance knowledge.

Sustainable

We believe that growth is best when it is achieved sustainably – both in terms of consistency, but also with regard to its impact on the community and the environment.

People-focused

We don’t see technology as a way of replacing you or your team. Rather, we use it to enhance the work we do and become more efficient and effective.

If our core values strike a chord with you, maybe we should be working together?

The businesses we work with typically share our values and are as dedicated to success as our team are.

If you’re interested in working with us, please speak to our amazing team.

Get in touch

The naked truth - what our clients say about us

I’d highly recommend them to other businesses, and I can easily describe the firm in three words: friendly, efficient, and agile.

Dan Simmons | Managing Director and Founder of Quensus

The process is really seamless. If something’s missing, they let me know, and it’s all sorted quickly. They even leave comments in Xero if there’s something specific that they need clarification on. It’s proactive, and it’s all handled smoothly.

Holly Smith | Founder of Genie VA

Their attention to detail and dedication to their work has been impressive. Their approach isn’t just about addressing immediate needs but ensuring long-term reliability and success.

Deborah Jones | Founder of Jones Consulting

One of the biggest advantages has been the backend processing. From coding incoming bills to managing receipts, everything is so slick. We’ve even automated simple tasks like receipt management – just take a photo and it’s handled.

Paul Hutchinson | Co-founder of Thinking Focus

The software underpins their effectiveness. It’s not just accounting software - it includes tools like Slack for intercompany communication, which they’ve integrated for us, making our lives much easier. We can now comment on and collaborate on documents in real-time, which has made everything faster and more efficient.

Dan Simmons | Managing Director and Founder of Quensus

We were building our business from scratch – creating a website, registering the company, and sorting out logistics like VAT numbers. We didn’t have much in place, but we were confident in Naked's ability to guide us through.

Paul Hutchinson | Co-founder of Thinking Focus

I chose to partner with Naked Accounting because of their in-depth knowledge of Xero, which was critical for my business's next phase. My former accountant, who was nearing retirement, lacked the expertise with Xero that I required.

Deborah Jones | Founder of Jones Consulting

I brought them on as my accountants in 2022, and since then, they’ve helped me with everything, starting with my sole trade tax, guiding me through incorporation, and setting up systems to manage my accounts efficiently.

Holly Smith | Founder of Genie VA

Get in touch

At Naked Accounting, your success is our priority. Let us help you see the full picture of your business finances, so you can move forward with confidence, knowing you’re supported by a team that values your business as much as you do. Click here to instantly book a meeting with our team.

Our values

Transparent

Innovative

Agile

Bold

Creative

Client-centred

Sustainable

People-focused

Useful Links:

The naked truth - what our clients say about us

I’d highly recommend them to other businesses, and I can easily describe the firm in three words: friendly, efficient, and agile.

The process is really seamless. If something’s missing, they let me know, and it’s all sorted quickly. They even leave comments in Xero if there’s something specific that they need clarification on. It’s proactive, and it’s all handled smoothly.

Their attention to detail and dedication to their work has been impressive. Their approach isn’t just about addressing immediate needs but ensuring long-term reliability and success.

One of the biggest advantages has been the backend processing. From coding incoming bills to managing receipts, everything is so slick. We’ve even automated simple tasks like receipt management – just take a photo and it’s handled.

We were building our business from scratch – creating a website, registering the company, and sorting out logistics like VAT numbers. We didn’t have much in place, but we were confident in Naked's ability to guide us through.

I chose to partner with Naked Accounting because of their in-depth knowledge of Xero, which was critical for my business's next phase. My former accountant, who was nearing retirement, lacked the expertise with Xero that I required.

I brought them on as my accountants in 2022, and since then, they’ve helped me with everything, starting with my sole trade tax, guiding me through incorporation, and setting up systems to manage my accounts efficiently.

Get in touch